'I support Local Business/Producers'. Lip Service, Cynical Marketing Tool or What?
When I was working with my Dad way back in the 70’s I can remember distinctly the attitude of certain business’s we approached being an opportunity to bully any business seeking to develop. That has stayed with me for years, why would a community that you belonged to treat you in such a way. I learnt quickly to brush it off and move on. However, with age comes a sense of self awareness, and that relates to the principle I was taught by my family of ‘Treat all as you would wish to be treated’. I have never fallen away from this and am keen to support both my customers and suppliers alike. Business should be productive, professional, and positive.
Now 100% of my customers and suppliers are knockout, but with them many discussions have taken place around what is ‘I support Local Trade/Producers/business’?
Is it an attempt to persuade their customers that they have an ethical approach, or a shallow attempt to gain business by making a hollow claim?
The comment on a web site proclaiming ‘I support local business’ needs to be more than 30 seconds of a web update. It needs to be a stated policy much like an ‘Environmental Policy’ there needs to be a trust mark that the public can identify with. So, to that end money where mouth is, we at Wimborne Coffee Roasters have created what we see as the very first Supporting Local Suppliers policy. Have a look and see, we will always respond to emails, phone calls, or personal visits to allow a supplier that maybe has just ventured into the business world with their idea, maybe put their house on the line, have their very essence invested. We shall afford them the opportunity to work with us and where we can others. Lets open doors for them, not lock and wedge. After all none of us know what’s round the corner. Support us if you agree by visiting our Facebook Page and Sharing this blog and our policy with any business that you have contact
Is Modern Coffee Drinking Pretentious?
Roasting Coffee has been around for centuries, and as the pivotal point in England the 16th Century saw huge amounts of trade secured in the London Coffee Houses. Coffee was viewed as a means of stimulating the mind. (We now understand how Caffeine acts as a stimulant) But pretentious? Whilst a danger exists where an individual may well become self-absorbed, I take the view that modern coffee drinking, where the Coffee drinker has sourced their roast using a forensic approach is now in a much better place than when in the 60’s/70’s saw the advent of portion costed, water pumped ham, eco sausages and processed white bread, to name a few items, that left the great British reputation for great food in tatters. The large food conglomerates of the 70’s have a lot to answer for. However now the delight is that we have rediscovered great taste. Sourdough Bread, Great British meat, Fantastic dairy products, greater choice in plant-based alternatives, heralding the resurgence of local food producers, which is is running at an all-time high. A sense that the consumer now seeks out the providence of their food. So back to Coffee, has it become pretentious? In my purely persona view, I truly believe that seeking knowledge abut the bean that is ground for their favorite brew is a great thing, believing that the knowledge possessed is greater than anyone else is creating pretentiousness. Seeking knowledge is to be encouraged. Pretentiousness exists in all areas of modern life, but thanks goodness the honesty in seeking answers to questions prevails. No I feel the great coffee drinker is like the person that appreciates great meat, vegetables, furniture making, etc, they are merely seeing the bigger picture and wish to seek knowledge about all that is of interest. Or perhaps I am pretentious?
The Roasters Blog
In my quest over the years for what I consider Simply great coffee, I like most have encountered warm brown liquid, the advent of instant coffee, Gareth Hunt, and his freeze dried 70s mass produced beverage. My Dad was a keen foodie and appreciated all things quality, I experienced growing up in a world of wonderful aromas, tastes, and food experiences. From the good old days, In the dairy, to his delicatessen ‘Dorset Gourmet’. Roasting coffee in those days was simply from a skillet. But it worked it was a wonderful experience from green bean to grinder. Problem was the world was not seeking quality foods, and the idea of supporting growers just was not in the mindset. But what does get me is that coffee as a part of a meal or a café experience is so under stated. Very rarely if ever does a customer ask of the café owner ‘Can you tell me where and how this roast was created?’ Now the wonder of getting older is that you have more and more memories that simply should be treated like an old friend. Mine are those heady days, and the fact that I have been roasting since the 70’s has now gone full circle and I am now creating experiences for my children and customers that will hopefully be the memories of tomorrow that are filled with fondness. This blog intends to share with you some of my insights and views, all personally held. I want to expand my mind and hopefully yours with tips, views and experiences that will hopefully benefit all. Thankfully, there are many fine roasters in our area, and a fine example of which are those cool folks at ‘Bad Hand’ in Bournemouth. They know their craft and for a few years now they have been producing some great coffee. My experience in coffee since 1972 has been a personal trip. Feel free to comment on my blog. Ideally you will visit us and experience the passion firsthand.